Toward Rivonia Road from the M1 Highway
Toward Rivonia Road from the M1 Highway
Traffic figures are estimates, from Vumacam LPR counts and City of Johannesburg JRA traffic count data. They indicate vehicle volume passing the site, not an audited audience measurement.
A large-format static on the Sandown stretch of South Road, facing traffic heading toward Rivonia Road.
This section is residential and institutional rather than commercial: Rivers Church, The Bridge School, several small academies and playschools, and the Sandown estates behind them. Restaurants like Zaika and Gias on Montrose serve the same catchment.
The audience is local and repetitive — the same households on the same road, several times a day. Static earns its keep in exactly this pattern, where a message is absorbed over weeks rather than caught once.
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