Cnr William Nicol Dr & Hobart Rd. Vehicles from Fourways and Lonehill through Bryanston.
Cnr William Nicol Dr & Hobart Rd. Vehicles from Fourways and Lonehill through Bryanston.
Traffic figures are estimates, from Vumacam LPR counts and City of Johannesburg JRA traffic count data. They indicate vehicle volume passing the site, not an audited audience measurement.
Winnie Mandela Drive — still William Nicol to most of the people driving it — is the spine that carries Fourways, Lonehill and Sunninghill down into Bryanston and on toward Randburg and the city. This screen stands at the Hobart Road junction, on a divided carriageway where the opposite lanes back up while the near side runs.
The stretch has a specific commercial character. VW, Subaru and BMW dealerships sit on this block, along with Westpack and a run of small office complexes — Shicara, Malibu, Indigo, The Nicol. Rockets is on the corner. It is a road people drive deliberately, not a bypass.
The audience is northern-suburbs household money on a daily commute: high-income, car-owning, and passing twice a day. For a brand selling considered purchases — motor, property, financial services, private education — the profile and the setting agree with each other.
Send us your flight dates and the corridors you're after — we'll come back with what's available and what it costs.