Melrose Arch · Digital LED · VOR-010

Corlett Dr (1), Melrose Arch toward Melrose Arch

From the M1 highway toward Melrose Arch and Illovo, high-LSM commuter exposure.

Corlett Dr (1), Melrose Arch toward Melrose Arch (VOR-010) — digital LED screen in Melrose Arch, 5m × 5m
VOR-010 · Corlett Dr (1), Melrose Arch toward Melrose Arch, Melrose Arch
60,510 vehiclesdaily vehicle count
5m × 5mScreen size
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The site

From the M1 highway toward Melrose Arch and Illovo, high-LSM commuter exposure.

Traffic figures are estimates, from Vumacam LPR counts and City of Johannesburg JRA traffic count data. They indicate vehicle volume passing the site, not an audited audience measurement.

Corlett Drive at the M1, into Melrose Arch

Corlett Drive crosses the M1 — the De Villiers Graaff Motorway — at one of Johannesburg's busiest interchanges, and this screen faces traffic turning in toward Melrose Arch.

Melrose Arch itself is immediately south: Melrose Boulevard and The High Street, the African Pride hotel, Exclusive Books, and the precinct's restaurant and office mix. Balwin Properties' Gauteng head office and Stephan Welz & Co sit on the same approach.

The audience is doing something discretionary. People turn off the M1 here to eat, shop, stay or meet, which puts them in a different frame of mind from a commuter simply passing through.

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