Sandton CBD · Digital LED · VOR-009

Marlboro Dr (2), Sandton from the M1 highway into the commercial

Marlboro Drive from the M1 highway into the commercial and industrial business district of Sandton.

Marlboro Dr (2), Sandton from the M1 highway into the commercial (VOR-009) — digital LED screen in Sandton CBD, 5m × 5m
VOR-009 · Marlboro Dr (2), Sandton from the M1 highway into the commercial, Sandton CBD
60,510 vehiclesdaily vehicle count
5m × 5mScreen size
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The site

Marlboro Drive from the M1 highway into the commercial and industrial business district of Sandton.

Traffic figures are estimates, from Vumacam LPR counts and City of Johannesburg JRA traffic count data. They indicate vehicle volume passing the site, not an audited audience measurement.

Marlboro Drive, off the M1 into the commercial belt

The counterpart screen, facing traffic coming off the M1 into the Marlboro and Kramerville commercial belt.

This is the arrival face. Drivers passing it are entering the design district — the showroom strip along Kramer Road and 15th Road — or heading for the licensing and labour offices, and most of them are on a specific errand rather than merely passing.

Intent is the argument here. An audience arriving somewhere to buy or transact is a different proposition from one simply in transit, and for categories tied to the home, the trade or the vehicle it is a considerably better one.

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Book Marlboro Dr (2), Sandton from the M1 highway into the commercial

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